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[
v2.1.0
]
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online!
← cd ~/cases/cro_pipeline.py
// projects / cro_pipeline.py / architecture
Platform architecture
· live
EXPERIMENTATION PLATFORM · LIVE
COLLECTION
TRANSFORMATION (dbt on BigQuery)
CONSUMPTION (Power BI)
Websites & apps
Brands A-G
Google Tag Manager
dataLayer
GA4 Properties
event streams
BigQuery raw export
events_* shards
raw export
dbt Staging
unpack GA4 records · keys
dbt Core
sessions · users · pages
dbt CRO-mart
subsession window
pre-exposure removed
event-grain mart
QUALITY / CI
dbt custom tests
timestamp · uniqueness
CI pytest units
SQL macros · parsing
Power BI Dataflow
scheduled warehouse ingest
Semantic Model
KPI selector
moderator event
Dashboard
uplift & statistical guardrails
SRM Chi-Sq
Z-test
Welch
// GA4 events → dbt post-exposure subsessions → event-grain mart → Power BI uplift, KPI selection and statistical guardrails
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